In 1995, MSV is founded. Today, MSV is one of the leading agencies specialized in BTL. We turn the brand into an experience; and optimize the ‘Last mile’ in consumers' path to purchase, which drive business results.
Throughout years, we always keep ‘humanity’ as our core value. We call it “Everyone Matters” – Our philosophy, our navigator in every thought, every word, every action.
MSV’s foundation is from solidarity, dynamism, creativity and humanity.
Logo based on the character “人”, meaning Human, stylized.
4 colors – 4 directions, 4 attributes –are illustrated of the respect for whoever one is or wherever one’s from
Everyone – Encouraging the unique in one that contributes to the development of everyone
Matters – Honoring & Appreciating the relationships with: colleagues, customers, consumers, suppliers, and local authorities.
Humanity: The Art of Behavior to everyone. It’s “caring, sharing, listening and understanding.”
Integrity: Towards honesty and transparency in business.
Teamwork: Together everyone achieves more.
Innovation: MSV is a pioneer in bringing new and advanced marketing perspectives, tools into their service packages.
We strive to pursue and retain the 4 values. We are always toward everyone the same way, no matter it is the staff, the client, the vendor, the public, the authority,...
02/10/1995: THE ESTABLISHMENT OF MSV:
MSV (Marketing Service of Vietnam) is one of the first Below the Line Marketing Service Agencies in Vietnam. Soon, MSV became a trustworthy address of: P&G Vietnam, P&G Philippines, P&G China, regularly conducting projects for many big names, as: Tide, Pantene, Head & Shoulders; Pampers; Whisper, Safeguard. Mainly focused on: Door to Door Sampling and Product Testing, MSV early had abilities to execute over 60 provinces/cities
2000 – 2003: BECOMING STRATEGIC PARTNER WITH LEO BURNETT VIETNAM AND MNCs
MSV became Strategic Partner with Leo Burnett Vietnam and many MNCs: P&G, Dutch Lady, Mar, Mobile Phone, Pedigree, M&M... In this period, MSV mainly focused on: Sampling, Activation, Roadshow, Event.
2002 – 2012: RESTRUCTURE AND GROWTH
MSV restructured with new identity: MSV Marketing Company Limited (MSV Co. Ltd.) This phase witnessed many changes in marketing method of MSV and its expansions. Combined with Digital Marketing and communication means, MSV services now included PR, CRM and Creative Design and attracted wide range of customers: Nestlé, Unilever, Suntory PepsiCo, BAT, Sony Errison, Mar, Nivea, United Pharma, Masan, IDP, Unicharm, Friesland Campina, Bayer... with high-flying achievement for: MAGGI, OMO, Sunsilk, Clear, Ponds, 555, Pepsi, Mirinda, M&M, Pedigree, Nutroplex, G7, Anlene, Diana, Bia Sai Gon, Abbott...
2013 – NOW: FOCUSING ON BTL SERVICES.
MSV has repositioned to integrated BTL Agency, combined technology gadgets to BTL tools to enhance the productivity, audiences’ experience and project management. Throughout the shopper journey, leading-edge in-store solutions, MSV services has generated excitement for brands and brand experiences through event production, music and celebrity talent strategy, tour activations and more